Action on the range, innovation behind the scenes, profit in your pocket

Just as you would expect from a high-octane, adrenaline filled destination, the action never stops at Target Sports World – both on the ranges, and behind the scenes of the business. They’re constantly looking at what their customers love the most, and doubling down on the kind of offerings which keep them coming back for more.

Recently, they’ve added some new, electronic axe-throwing activities to what is one of their most popular attractions: smart screens where visitors can throw real axes at moving targets in a range of fun and exhilarating scenarios.

Next up for the new year will be high-powered air rifles. Bigger calibre, serious firepower, and the kind of experience that has people booking return visits before they’ve even left the building. This is what sets Target Sports World apart: they study what draws customers in, creating a business that doesn’t just survive, but actively grows its own demand.

Remember that 6-month setup model I mentioned? The one where you build the foundation, then step back and let the systems do the heavy lifting? This constant innovation is exactly why that model works. You’re not inheriting a static business plan, you’re plugging into a living, evolving formula that’s already proven to stay ahead of the market.

How can they be so confident of your success?

Well, there is the well-established business model, of course, and their commitment to constantly upgrading and improving their offerings, but that’s not all. At the heart of Target Sports World’s success is the effort they’ve put into understanding their customers, and the kind of people they appeal to.

During a recent digital marketing campaign, the Target Sports World team invested a great deal of resources into identifying 6 core customer personas:

The Friend’s Night Out Organiser – Plans nights that people actually remember. Craves experiences with real impact, not another forgettable pub crawl. They’re not just organizing a get-together, they’re creating the story everyone retells.

Special Event/Celebration Organiser – Birthdays, stag dos, milestone moments, it’s all about turning special occasions into events people will remember. Whether it’s mixed ages or a specific crowd, they need something that delivers instant atmosphere and leaves guests buzzing.

The Team Builder – Corporate events don’t have to mean trust falls and awkward icebreakers. They want genuine team bonding with measurable impact: better communication, stronger morale, real camaraderie. More than just fun, it’s an investment in their people.

The Family Experience Hunter – Screen-free adventures that work for everyone from teenagers to young kids. They’re after quality time with genuine excitement, not just killing a Sunday afternoon.

The Date Night “Adventurer” – Dinner and a movie? Already done that. They want sparks, adrenaline, something worth talking about afterward.

The “Enthusiast” or “Specialist” – They’re serious about their sport. They want access to pro-grade facilities, clubs and expertise, plus a community that matches their ambition.

Tapping into this level of understanding is absolute gold dust for you as a potential investor in the Target Sports World franchise. You won’t ever just be guessing who’ll walk through your doors or how to turn them into bookings, you’ll be stepping straight into a business model which already knows how to maximise revenue and keep your centre packed all year round.

Is it time you learned more?

Then, let’s chat. Just click the button below to schedule a call and I’d be happy to answer any questions you have.

I look forward to hearing from you.

MICHAEL HULMES

Working With Target Sports World